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International buyers are prioritizing sustainability and ethics, demanding greater transparency and choosing brands that align with their values. Other major trends include a strong preference for digital and omnichannel experiences, a demand for convenience and faster delivery, and a growing interest in local brands over global ones. 

  • Sustainability & Ethical Sourcing: International buyers, especially Gen Z and Millennials, are increasingly making purchase decisions based on a brand's social and environmental impact. They demand transparency about sourcing and production practices and are often willing to pay a premium for certified sustainable products.
  • Digital-First & Omnichannel Experiences: The purchasing journey is heavily influenced by digital channels, with social media acting as a core discovery tool. Buyers expect seamless transitions between online research and potential in-store purchases, requiring brands to offer integrated omnichannel experiences.
  • Speed and Convenience: There is a decreased tolerance for friction in the shopping experience, leading to high demand for faster delivery, easy returns, and flexible payment options like "Buy Now, Pay Later" (BNPL).
  • Personalization balanced with Privacy: Buyers want personalized experiences and product recommendations, but they also have significant concerns about data privacy. Brands that are transparent about data usage build more trust.
  • Value Seeking: Driven by economic uncertainty and inflation, consumers are seeking value beyond just low prices. They are strategic minimalists, looking for loyalty programs, bundled offers, and durable products that offer long-term value.
  • Preference for Local Brands: A significant share of consumers, particularly in markets like the US and Europe, are signaling a preference for locally owned and domestic brands, often to support local businesses and because these brands better meet their specific needs. 

 

krishna

Krishna is an experienced B2B blogger specializing in creating insightful and engaging content for businesses. With a keen understanding of industry trends and a talent for translating complex concepts into relatable narratives, Krishna helps companies build their brand, connect with their audience, and drive growth through compelling storytelling and strategic communication.

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